You’ll never go far wrong in this world, founding a business on the premise of offering lazy fatties the promise of achieving the body of a Greek God, without actually having to put any effort in.

Behold, the “Fitflop”, the shoe that miraculously slims, tones and [apparently] lengthens your legs, while you concentrate on shuffling round your local Arndale Centre, stuffing your face with McDonalds and Coke [diet, of course!].